MARA HOFFMAN STUDIO IS LIVE
New Iteration: Past PRESENT Future
Dear friends,
I am thrilled to finally share that MaraHoffmanStudio is live.
For the last 10 years of running my brand I was shooting all of our editorials as well as shooting for others. Quietly, alongside the collections, the photography and storytelling was a deep part of my expression. A way to see the vision all the way home, from the design of the clothing to the final emotional punctuation: the photos.
I always felt it was important to create a home to hold my portfolio of photography work but to give it a new context, a new lens, one less focused on “selling the clothes” and more on the photography itself.
I loved this part of my work then, and now I get to step more freely into it while lending my eye and creative perspective to the work of others. This new iteration is focused on my photography, creative direction, and visual storytelling for aligned artists, brands, magazines, and creative outlets.
We started working on this site in July 2025 by going back through years of photographs, to the narrowing down of what would live in this new space, to the energetic and emotional pieces of it all. Like everything in life, this too has been a project of process & patience. I am learning, on a cellular level, that timing is not ruled by my desire or will to shape it. It has its own agenda. (An entire essay for another time.)
The most important sentiment around this “launch” for me is to make it clear that this is purely an extension, as opposed to a reinvention, new identity, or rebrand. I have always been this. MARA HOFFMAN STUDIO is simply an AND, as opposed to an I AM.
I invite you to explore the new site, created in collaboration with the deeply talented and genuinely fun-to-work-with Materia Studio.
I am officially open to creating and collaborating on meaningful projects that need a vision rooted in a clear point of view, one that centers beauty, truth, and of course movement- as in the opposite of stagnation. (Because a dancer is a dancer is a dancer…).
With deep appreciation for the past self that was somehow always looking out for the future self, may we all continue becoming for the rest of this life and whatever comes next.
With only love and devotion,
Mara
“may we all continue becoming for the rest of this life and whatever comes next.” 🙏🏻. Gorgeous!
Once a badass always a badass. Your lens has always been unique. Awesome to look forward to more. ❤️